Proven Internet strategist, consultant, marketer, communicator, publisher, and social media Web leader. Experienced strategist utilizing a broad range of Internet marketing and social networking web applications such as blogs, wikis, online communities, email newsletters, and other Web 2.0 technologies. Established track record of success implementing internal and external communication strategies through consulting, online community training, and equipping international co-workers with best practices to integrate Internet applications. Knowledgeable in online marketing techniques, brand monitoring principles, and social media tools. Able to develop efficient and effective strategies to accomplish organizational goals using necessary marketing and Internet communication tools.

Internet Marketing Strategy (Search Engine Optimization, Pay-Per-Click, Social Media Marketing); Web Interaction & Communication (Traditional Websites, Web 2.0, Email Newsletters); Social Media Publishing (WordPress, Blogger, TypePad, Twitter, Facebook, Podcast, Video, Photo, Lifestream Aggregation); Brand Monitoring; Collaboration (Wiki, Cloud Computing, Project Management); Internet Code Languages (HTML, CSS); Microsoft Office (Word, Excel, PowerPoint, Outlook); Photography

To create, implement and provide leadership for forward-thinking companies through an understanding of a comprehensive communications and Internet strategy utilizing the most appropriate media channels.

Orangejack LLC is an Internet Strategy business owned and operated by Rob & Patricia Williams, based in Centreville, Virginia

Internet solutions provider though comprehensive Web strategy including consulting, marketing, implementing, and training

CONSULTING

• Develop comprehensive web communication, marketing, and social media strategies to be implemented by client and/or Orangejack
  

• Create and publish reports on various web tools and marketing case studies. For a particular client, project management was more efficient, they won clients based on provided research, and turned over successful marketing campaigns to satisfied clients
  

• On-site and/or distance consulting including team meetings, conference calls, individual conversations, and Web communications
  

• Consult on website/blog design and usability with client and outsourced host and designer
  

MARKETING

• Research and monitor relevant audiences
  

• Develop marketing strategy to advertise new blog including RSS feeds, email newsletters, and other marketing tactics
  

• Utilize Internet marketing disciplines to increase traffic and high search engine visibility for targeted keywords through Search Engine Optimization and Pay-Per-Click campaigns. For a particular client, targeted key phrases achieved organic ranking on page one of Google for targeted keywords within one week
  

• Provide keyword research and ad creative copy for Adwords PPC campaign
  

IMPLEMENTING

• Adapt content management systems for web publishing (Wordpress, Typepad, Blogger, Wiki)
  

• Merge existing Web sites into Wordpress and develop sites to be interactive
  

• Implement strategy through creation of social media profiles and engage targeted communities through blogs, message boards, and social media platforms. For a particular client, 10% of approximately 1500 connections to social media persona shared content provided by persona and/or recommended persona to others
  

TRAINING

• Train groups through workshops, conference presentations, personal meetings, and publications such as blogs, eBooks, articles, and audio interviews.
  

• Train clients in aspects of managing their Web properties and ensure they are happy with design and function of sites