About Rob

Since 1999 I have worked in one field: the internet. The niche I covered within this field has continually evolved from being a web designer, web marketer, internet strategist, and lately learning how to apply the new generation (Web 2.0) of the social web to overall communication strategies. I like to be involved in projects where I can plan, lead, participate, cast vision and make a solid difference while not being limited to being a consultant. My desire is to not just be a "web guy". I'm not a techie. My bigger picture is that I approach strategy and communications from the angle of understanding the audience and adapting our communications to them in whatever formats and frequency is appropriate (however I have a strong understanding and experience of using the web).

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