Rob Williams

Proven Internet strategist, consultant, marketer, communicator, publisher, and social media Web leader. Experienced strategist utilizing a broad range of Internet marketing and social networking web applications such as blogs, wikis, online communities, email newsletters, and other Web 2.0 technologies. Established track record of success implementing internal and external communication strategies through consulting, online community training, and equipping international co-workers with best practices to integrate Internet applications. Knowledgeable in online marketing techniques, brand monitoring principles, and social media tools. Able to develop efficient and effective strategies to accomplish organizational goals using necessary marketing and Internet communication tools.

Internet Marketing Strategy (Search Engine Optimization, Pay-Per-Click, Social Media Marketing); Web Interaction & Communication (Traditional Websites, Web 2.0, Email Newsletters); Social Media Publishing (WordPress, Blogger, TypePad, Twitter, Facebook, Podcast, Video, Photo, Lifestream Aggregation); Brand Monitoring; Collaboration (Wiki, Cloud Computing, Project Management); Internet Code Languages (HTML, CSS); Microsoft Office (Word, Excel, PowerPoint, Outlook); Photography

To create, implement and provide leadership for forward-thinking companies through an understanding of a comprehensive communications and Internet strategy utilizing the most appropriate media channels.

Orangejack LLC is an Internet Strategy business owned and operated by Rob & Patricia Williams, based in Centreville, Virginia

Internet solutions provider though comprehensive Web strategy including consulting, marketing, implementing, and training

CONSULTING

• Develop comprehensive web communication, marketing, and social media strategies to be implemented by client and/or Orangejack
  

• Create and publish reports on various web tools and marketing case studies. For a particular client, project management was more efficient, they won clients based on provided research, and turned over successful marketing campaigns to satisfied clients
  

• On-site and/or distance consulting including team meetings, conference calls, individual conversations, and Web communications
  

• Consult on website/blog design and usability with client and outsourced host and designer
  

MARKETING

• Research and monitor relevant audiences
  

• Develop marketing strategy to advertise new blog including RSS feeds, email newsletters, and other marketing tactics
  

• Utilize Internet marketing disciplines to increase traffic and high search engine visibility for targeted keywords through Search Engine Optimization and Pay-Per-Click campaigns. For a particular client, targeted key phrases achieved organic ranking on page one of Google for targeted keywords within one week
  

• Provide keyword research and ad creative copy for Adwords PPC campaign
  

IMPLEMENTING

• Adapt content management systems for web publishing (Wordpress, Typepad, Blogger, Wiki)
  

• Merge existing Web sites into Wordpress and develop sites to be interactive
  

• Implement strategy through creation of social media profiles and engage targeted communities through blogs, message boards, and social media platforms. For a particular client, 10% of approximately 1500 connections to social media persona shared content provided by persona and/or recommended persona to others
  

TRAINING

• Train groups through workshops, conference presentations, personal meetings, and publications such as blogs, eBooks, articles, and audio interviews.
  

• Train clients in aspects of managing their Web properties and ensure they are happy with design and function of sites

Campus Crusade for Christ International (CCCI) is a global, organization of over 27,000 employees based in Orlando, Florida

Internet Strategist, Global Technology Office of CCCI, Orlando, Florida, August 2002 - March 2008

• Researched and analyzed emerging web technologies, social media communication tools, and Internet marketing best-practices to customize an Internet strategy to accomplish mission objectives
  

• Trained global employees with effective Internet best practices in 78 countries:
  

• Created and maintained Internet best practices blog for over three and a half years with maximum subscriber list exceeding 350. Recognized as a top 20 web resource among its peers in January/February 2007 issue of Outreach Magazine
  

• Over two years experience leading proprietary intranet community of over 200 people from six continents containing over 100 discussions on topics concerning Internet best practices resulting in multiple international Internet strategies implemented
  

• Planned and directed two international conferences for approximately 150 leaders from 40 countries focused on Internet marketing and emerging web technologies resulting in creation of dozens of websites
  

• Plenary and seminar presenter in multiple global and regional conferences on the topics of Internet marketing and emerging web technologies
  

• Consulted global organizational teams advising on ways to integrate Internet best practices into overall strategy
  

• Provided leadership among a dozen key Internet directors by establishing organizational website metrics
  

• Maintained communications to critical donor base of over 300 using both traditional and electronic media to raise in excess of $800,000
  

• Organize marketing for proprietary community web application release during corporate conference to 5000 employees
  

• Answered emails from various websites that resulted in approximately 25% of people engaging in follow-up conversations
  

• Skilled with WordPress Blogs, Interactive Marketing, Organic Search Engine Optimization, Strategic Planning, Social Networking, Web 2.0, Communication Strategy, Project Management
  

Web Consultant/Designer, International Headquarters of CCCI, Orlando, Florida, September 1999 - August 2002

• Evaluated client needs for multiple divisions of multi-million dollar, international enterprise to propose new Internet strategy and design to meet their goals
  

• Developed and designed an online photo research, review and retrieval gallery for award winning international magazine with over 82,500 subscriptions
  

• Successfully migrated Latin American website from regional to national presence
  

Student Interactive Leader, University Student Division of CCCI, George Mason University, Fairfax, Virginia, April 1998 - August 1999

• Created and maintained marketing communication strategy utilizing print, event planning, and website content for target audience
  

• Effectively managed small group teams accomplishing tasks and projects to meet organizational goals
  

• Implemented an email process increasing interactivity between group members and target audience